Monday, July 1, 2013

wanted! your view of how you see the world!


Here is a summit on multicultural markets (Chicago) , share the information with marketing professionals, advertisers, friends and business associates.
- HELP WANTED IN CHICAGO: Two HISPANICS, Two CAUCASIANS, and Two ASIANS; Two "qualified" African-Americans have ALREADY stepped up to the plate.
- FOR: To spearhead their ethnicity's participation in a Multicultural Summit occurring downtown in late July 2013. The Multicultural Summit attendee's will consist Digital Marketers, Ad Agencies, Brands, Consumers etc.
- REQUIREMENTS: 1.) Must be in attendance for next Tuesday's 7/2 evening planning meeting at Kroll's located on 18th and Michigan. The eight identified people (two from each ethnic group) will be the only people in attendance. 2.) Must have a strong rapport/network within your professional community.
*- PLEASE "SHARE" this post within a group relative to the subject matter and or with an individual who you feel would be a qualified candidate and positive representative from their ethnic community.
- PLEASE NOTE: Each of the eight candidates will be publicly acknowledged at the event as well as provided a copy of the sign-in sheet.

Chicago is one of the most diverse cities in the world with historical neighborhoods spanning from the Hispanic Pilsen area, and further south entering the rich culture of African American communities like Bronzeville and Chatham.

Multicultural is a part of the cities organic makeup, and as a leading portal for advertising and marketing we lead the way in advertising agencies capable of creating campaigns to fit the needs of a an audience as inclusive as the United Nations.

With the cities makeup much like the country as a whole there are opportunities to create more effective measures in ways to reach the various demographics based effective and realistic ad campaigns true to the niche markets being served.

The only way to effectively reach the various ethnic markets is to fully understand what works and why, as opposed to guess work of companies presenting campaigns based on guess work opposed to engagement solutions.

The Multicultural Summit in late July will provide insight, dialog and solutions to an important segment of the population which heavily effects the bottom lines of major corporations, and even the small business owners.

Regards, Todd Schweich
http://www.linkedin.com/in/toddschweich

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